Success comes when you focus on the long-term, not just the quarterly results.

我不怕死，我怕不去尝试。

我不是为了名声做事，而是因为我热爱它们。

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.