激励很重要，因为它们以可预测的方式引导行为。

我不让恐惧控制我，我让它挑战我。

"To me, fearless is not the absence of fear. It's not being completely unafraid. To me, fearless is having fears. Fearless is having doubts. Lots of them. To me, fearless is living in spite of those things that scare you to death."

我的心是旷野的鸟，在你的眼睛里找到了它的天空。

Life is too short to be anything but happy.

最成功的品牌是那些忠于自身价值观同时与时俱进的品牌。