Words and deeds are not separate, but intimately connected.
 言辞和行动不是分离的,而是紧密相连的。
You can obsess about serving your customers/audience/clients, or you can obsess about beating the competition. Both work, but of the two, obsessing about your customers will take you further.
"Words are the voice of the heart."
What’s in a name? That which we call a rose By any other name would smell as sweet.