Culture eats strategy for breakfast.
For as long as I can remember, Mom has been a middle-aged woman, but no one told me she used to be a young girl.
On vacation go to the most remote place on your itinerary first, bypassing the cities. You‘ll maximize the shock of otherness in the remote, and then later you’ll welcome the familiar comforts of a city on the way back.
Language is the most powerful tool we have for shaping reality.