The desire for recognition, the thymotic part of the soul, is the most fundamentally human part of the soul.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

脸上有个污点，别人见了都暗自发笑，而自己还不知道，一旦有人直言相告，马上就用手拭去。如果还说：「我脸上有污点，与你有什么关系？」就不合乎人之常情了。可是当别人指出自身的缺点错误时，人们的态度为何就不是这样呢？

True leadership is about making tough decisions for the greater good.

Technology in forestry should serve sustainability, not just efficiency.