Brand upgrading is the only way for independent brands.
The market is a pendulum that forever swings between unsustainable optimism (which makes stocks too expensive) and unjustified pessimism (which makes them too cheap). The intelligent investor is a realist who sells to optimists and buys from pessimists.
"To travel is to discover that everyone is wrong about other countries."
Literature is an expression, an exploration of the inner self.