所有的都将围绕长远价值展开（It's All About the Long Term）。
1997年：贝索斯致股东信《吸引符合你价值观的股东》
Music is a moral law. It gives a soul to the universe, wings to the minds, flight to the imagination, a charm to sadness, gaiety and life to everything. It is the essence of order, and leads to all that is good, just, and beautiful.
民主城邦的基础是自由权。
世界可能是残酷的，但它也是美丽的。
故事不仅仅是一个传说；它是一面反映人类存在复杂性的镜子。