随着用户体验成本基本固定（更像是出版模式而不是零售模式），我们的营运成本占销售额的比例随着业务的发展迅速缩小。此外，依然保持变化的用户体验成本——比如运营成本的可变部分物流成本——随着缺陷的消除也将在我们的模式中得到改善。消除缺陷可以改善成本，带来更好的用户体验。
2002年：贝索斯致股东信《同时提供领先世界的用户体验，和价格最低的产品》
实现明天的唯一限制是我们今天的疑虑。
万物都存在于心中，心中充满道理，充塞宇宙的也无非是这个理。
我是有史以来最具统治力的球员。
It seemed the world was divided into good and bad people. The good ones slept better ... while the bad ones seemed to enjoy the waking hours much more.
Challenges are opportunities in disguise; embrace them and grow stronger.
The act of writing is an act of optimism. You wouldn't take the trouble to do it if you felt it didn't matter.
Teamwork is everything in semiconductor manufacturing.
The most beautiful arrangement is a pile of things poured out at random.
