我们在1997年致股东的信中强调了我们的长远看法，这种方式的确促使我们做了许多具体实际的决定，当时我们刚刚成为一家上市公司。我想在用户体验方面谈几项我们做出的实际决定。
2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》
Well may the boldest fear and the wisest tremble when they contemplate the situation of our country.
当他们思考我们国家的状况时，最勇敢的人可能会害怕，最聪明的人可能会颤抖。
Every harvest teaches us something new; the land is the best professor if we're willing to listen.
Don’t create things to make money； make money so you can create things. The reward for good work is more work.
The only obsession everyone wants: ‘love.’ People think that in falling in love they make themselves whole? The Platonic union of souls? I think otherwise. I think you’re whole before you begin. And the love fractures you. You’re whole, and then you’re cracked open.