我们做过价格弹性研究，答案总是我们应该提高价格。我们不这样做，因为我们相信--我们必须把这当作信仰的一篇文章--通过长期保持我们的价格非常非常低，我们会随着时间的推移赢得客户的信任，实际上这会在长期内最大化自由现金流。
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
最终，我们都在试图找到一种与自己阴影共存的方式。
选择理论忽略了我们对人类的大部分了解。它们忽略了人类常常感到困惑，常常不知道自己想要什么，常常出于习惯或冲动而非经过计算的自身利益行事。
Consciousness is a process, not a substance.
The interplay between local and global phenomena is a recurring theme in number theory.
品质是企业的生命线，没有品质就没有未来。