The probability of a response is determined by its reinforcement history.
The only way to truly understand someone is to stand in their shoes and walk a mile.
抽象的目的不是模糊，而是创建一个新的语义层次，在这个层次上可以绝对精确。
我们想要的不是物质，而是背后的情感反馈，这赋予奢侈品一个崭新的意义。下次你看到那些开着法拉利跑车的人，你不要想“这个人很贪婪”，而是“这是一个无比脆弱、急需爱的人”，也就是说，同情他们，不要鄙视他们。
It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.
交易市场就象上帝一样，帮助那些自助者。但是和上帝不同的是，交易市场不会原谅那些不知道自己在做什么的人。