Because we are food for worms, lads. Because, believe it or not, each and every one of us in this room...is one day going to stop breathing, turn cold and die.

质量是免费的。它不是礼物，但它是免费的。花钱的是那些不质量的东西——所有那些没有第一次就把工作做好的行为。

我一直相信，只要你付出努力，结果就会到来。

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

企业家的责任是带领企业穿越周期。