The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.

Tradition and innovation must work hand in hand to move industries forward.

The elements of consciousness are to be studied in isolation.

The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.

Forgetting is the only victory over death.