If you can make meat directly from plants, why would you need an animal?
"The great advantage of being a writer is that you can spy on people. You're there, listening to every word, but part of you is observing. Everything is useful to a writer, every scrap, even the longest and most boring of luncheon parties."
The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. Our best ideas come from clerks and stockboys.