积极强化的实施方式比强化的数量更重要。
我们想要的不是物质，而是背后的情感反馈，这赋予奢侈品一个崭新的意义。下次你看到那些开着法拉利跑车的人，你不要想“这个人很贪婪”，而是“这是一个无比脆弱、急需爱的人”，也就是说，同情他们，不要鄙视他们。
It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.
The success of an enterprise does not lie in how many resources you have, but in how you utilize these resources.
Success is a series of small victories.
The ocean does not belong to us; we belong to the ocean.
Subtle is the Lord, but malicious He is not.