The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.

解读：道德更多依赖个体的自我约束与内在修养，无法像法律一样强制要求他人遵循。每个人需主动提升道德水准，倘若将道德标准强行加诸他人，容易引发道德绑架，破坏人际关系和谐。

你能做的最好的投资就是投资自己的能力。

理智的声音是柔和的，但它在未得到倾听之前不会停歇。

The ocean's potential is limitless, but our wisdom in harnessing it is not.

仅仅活着是不够的，还需要有阳光、自由，和一点花的芬芳。

Don't criticize what you can't understand.