The key to nudge is to make it easy for people to make better choices.
The most important thing in communication is hearing what isn't said.
与其因害怕可能发生的事情而怯懦地无所作为,不如以高贵的勇气冒险面对我们预期的一半的灾难。
预测未来的最好方法就是创造它。