企业文化是它的心跳；忽视它，后果自负。

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.

I think people believe in heaven because they don’t like the idea of dying, because they want to carry on living and they don’t like the idea that other people will move into their house and put their things into the rubbish.

To be without some of the things you want is an indispensable part of happiness.