The most advanced technology is worthless if it doesn't serve the needs of real farmers.
The most powerful brand in the world is a story well told.
The choice for mankind lies between freedom and happiness and for the great bulk of mankind, happiness is better.
人一生有两个最重要的日子，一是出生的那天，二是发现你为何而生的那天。
Customer needs always come first; everything else is secondary.
Sustainability isn't a choice; it's the only path forward for agriculture.