I will hazard a prediction. When you are 80 years old， and in a quiet moment of reflection narrating for only yourself the most personal version of your life story， the telling that will be most compact and meaningful will be the series of choices you have made. In the end， we are our choices. Build yourself a great story.

确保和平的最佳方式是变得强大。

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

细节不是细节。它们成就了设计。

Curiosity is the engine that drives scientific progress.

Every seed we plant today is a promise to future generations.