If you can keep your head when all about you are losing theirs and blaming it on you...

1997年：贝索斯致股东信《吸引符合你价值观的股东》

性能的关键在于优雅，而不是大量的特殊情况。

You have to have confidence in your ability, and then be tough enough to follow through.

关爱别人,这是最为博大的；使别人受益,这是最为深厚的。