To combat an adversary， become their friend.
行为主义的理想是消除强制：通过改变环境来实施控制，从而强化对每个人都有益的行为。
Are you willing to push the right buttons even if it means being perceived as the villain? … I’d rather be perceived as a winner than a good teammate. I wish they both went hand in hand all the time but that’s just not reality. … I have nothing in common with lazy people who blame others for their lack of success.