Failure isn’t a necessary evil. In fact, it isn’t evil at all. It is a necessary consequence of doing something new.
Success is not just about reaching the top; it's about lifting others as you climb.
In the energy sector, innovation isn't just an option—it's a necessity.
What's terrible is to pretend that second-rate is first-rate. To pretend that you don't need love when you do; or you like your work when you know quite well you're capable of better.
Failure is just a temporary setback, not the end of the road.
Advertising doesn't create a product advantage. It can only convey it.