强大的品牌建立在信任、一致性和提供价值的承诺之上。

I said, 'I will build you this incredible, gorgeous, gleaming hotel. I will put people to work in the construction trades and save hotel jobs and the Grand Central area will come around.' So the city made the deal.

一个最重大的错误，是以动机而不是结果来判断政策的得失。