关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。

Art is not a mirror held up to reality but a hammer with which to shape it.

The spread of liberal democracy has been accompanied by the spread of a global culture that is increasingly homogeneous.

I believe that we should all try to make a positive impact on the world.

The ability to change constantly and effectively is made possible by high-level strategic planning.

在危机时刻，透明度比任何公关活动都能更快建立信任。