The best books are those that challenge you.

"你越是试图理解游戏，就越少知道。"

过去从未死去。它甚至还未过去。

You can obsess about serving your customers/audience/clients， or you can obsess about beating the competition. Both work， but of the two， obsessing about your customers will take you further.

和平是理性的杰作。