金伟灿

蓝海战略创始人之一

W. Chan Kim是INSEAD的教授，也是畅销书《蓝海战略》的合著者，该书专注于创造新的市场空间并使竞争变得无关紧要。

7句名言

Red oceans represent all the industries in existence today—the known market space.

金伟灿

金伟灿

蓝海战略创始人之一

The focus of blue ocean strategy is to make the competition irrelevant by creating a leap in value for both buyers and the company.

金伟灿

金伟灿

蓝海战略创始人之一

The strategic move, not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans.

金伟灿

金伟灿

蓝海战略创始人之一

Blue oceans denote all the industries not in existence today—the unknown market space, untainted by competition.

金伟灿

金伟灿

蓝海战略创始人之一

The focus on the red ocean assumes an industry’s structural conditions are given and firms are forced to compete within them.

金伟灿

金伟灿

蓝海战略创始人之一

Value innovation is the cornerstone of blue ocean strategy.

金伟灿

金伟灿

蓝海战略创始人之一

The only way to beat the competition is to stop trying to beat the competition.

金伟灿

金伟灿

蓝海战略创始人之一

🎲 随机 · 灵感闪现 ✨ 名言如星，拾光而行