有关东西的20句名人名言哲理格言警句语录

追随自己内心的热情 16年前，我萌生了创办亚马逊的想法。彼时我面对的现实是互联网使用量以每年2300%的速度增长，我从未看到或听说过任何增长如此快速的东西。创建涵盖几百万种书籍的网上书店的想法令我兴奋异常，因为这个东西在物理世界里根本无法存在。那时我刚刚30岁，结婚才一年。我告诉妻子MacKenzie想辞去工作，然后去做这件疯狂的事情，很可能会失败，因为大部分创业公司都是如此，而且我不确定那之后会发生什么。MacKenzie告诉我，我应该放手一搏。在我还是一个男孩儿的时候，我是车库发明家。我曾用水泥填充的轮胎、雨伞和锡箔以及报警器制作了一个自动关门器。我一直想做一个发明家，MacKenzie支持我追随内心的热情。

I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.

杰夫·贝索斯

如果你从不想被批评，看在老天的份上，别做什么新东西。

杰夫·贝索斯

公司文化中有一部分是由路线决定的--这是你沿着这条路走来时学到的东西。

杰夫·贝索斯

如果你要创新，你必须愿意失败。如果你要做一些新的东西，那么你必须愿意接受你可能会失败。

If you're going to innovate, you have to be willing to fail. If you're going to try new things, then you have to be willing to accept that you might fail.

杰夫·贝索斯

当[竞争者]在早晨洗澡的时候，他们在想如何超过他们的一个主要竞争对手。我们在早晨洗澡的时候，我们在想如何让我们的客户更满意。实际上，我们想如何发明一些新的东西，我已经看到这个模式在我们的所有业务中重复出现。

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

杰夫·贝索斯

我们最近批准了一个特定的亚马逊工作室原创。我告诉团队我的观点：是否足够有趣值得商榷，制作复杂，商业条款不是那么好，我们有很多其他的机会。他们有完全不同的意见，想要继续。我立即回复说‘我不同意并承诺，希望它成为我们制作过的最受欢迎的东西。’考虑一下，如果团队实际上必须说服我，而不仅仅是得到我的承诺，这个决策周期会慢多少。

We recently greenlit a particular Amazon Studios original. I told the team my view: debatable whether it would be interesting enough, complicated to produce, business terms aren't that good, we have lots of other opportunities. They had a completely different opinion and wanted to go ahead. I wrote back right away with 'I disagree and commit and hope it becomes the most watched thing we've ever made.' Consider how much slower this decision cycle would have been if the team had actually had to convince me rather than simply get my commitment.

杰夫·贝索斯

我坚信，有使命感的人会制作出更好的产品。他们更在乎。对于一个有使命感的人来说，这不仅仅是关于业务。必须有业务，业务必须有意义，但这不是你做这件事的原因。你做这件事是因为你有一些有意义的东西激励着你。

I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.

杰夫·贝索斯

感情这东西是很难处理的，不能往冰箱里一搁，就以为它可以保存若干时日，不会变质了。