The key to a great performance is listening. It's not just about delivering your lines, but really hearing what the other actors are saying and responding truthfully.
When someone really hears you without passing judgment on you, without trying to take responsibility for you, without trying to mold you, it feels damn good!
Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines—the ones who actually talk to the customer—are the only ones who really know what's going on out there. You'd better find out what they know.
