Emotions can capture attention automatically, demonstrating the close link between affective and cognitive systems.
Think wrongly, if you please, but in all cases think for yourself.
Your golden ticket is being able to see things from other people's point of view. This shift enables heartfelt empathy. It also allows you to persuade others and it is the key to great design. Mastering the view through the eyes of others will unlock so many doors
The future is something we can shape, not just something that happens to us.