Transparency in farming builds trust with consumers.

出自《论语·先进篇第十一》。子路问孔子说：“我大胆的请教您，死是怎么回事呢？”孔子回答说：“还不知道生是怎么一回事，怎么能够知道死亡呢？”

世界充满了迹象和奇迹，但我们对它们视而不见。

The teacher should not teach as if he were pouring knowledge into an empty vessel, but rather as if he were lighting a fire.

The principles of conditioning apply equally to all species.