所有有效广告的秘密不在于创造新的、巧妙的文字和图片,而在于将熟悉的文字和图片置于新的关系中。
The stranger is close to us, insofar as we feel between him and ourselves common features of a national, social, occupational, or generally human, nature. He is far from us, insofar as these common features extend beyond him or us, and connect us only because they connect a great many people.
即使官场得意,步步高升,也要保持廉洁奉公的作风;即使退位之后,也要坚守节操,有始有终。