I'm a big believer in trusting your instincts. If something feels off, it probably is.
You have to think for yourself. It always amazes me how high-IQ people mindlessly imitate. I never get good ideas talking to other people.
You can't control what you don't measure.
The key to successful investing is to have a long-term perspective and a disciplined approach.
Brand building is a long-term project that requires sustained efforts from generations.