我们是生存机器——盲目编程的机器人车辆，以保存被称为基因的自私分子。

A company can outperform rivals only if it can establish a difference that it can preserve.

在危机时刻，真正的领导力才会显现。

But the old man thought only of his steering and his great tiredness. He had gone out too far and the sharks had beaten him. He knew they would leave him nothing but the stripped skeleton of his great catch.

人性的内涵不缺善性，而人性的需求则不能多添一分欲念。

【译文】 孔子说：“生来就知道的，是上等人；学习后才知道的，是二等人；遇到困难才学习的，是三等人；遇到困难也不学习的，这就是下等人了。”

我们不只是销售饮料，我们销售人们生活中的清爽时刻。