You can t just ask customers what they want and then try to give that to them. By the time you get it built, they ll want something new.
你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。
心理学必须基于可观察的事实，而非推测。
我们的行业不尊重传统——它只尊重创新。
可持续性不是一种趋势，而是一种必要性。我们今天所做的选择将决定明天海洋的健康。
管理不是控制，而是服务。
"The pursuit of knowledge is a lifelong journey with no final destination."
Don't bend; don't water it down; don't try to make it logical; don't edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.