Simplicity is the ultimate sophistication.
解释:冬天不洗冰水,并不是吝惜冰;夏天不烤火,也不是舍不得火。而是因为这样做对身体不适宜。
Don't bother just to be better than your contemporaries or predecessors. Try to be better than yourself.
我们不只是卖衣服,我们卖的是一种生活方式。