The method of psychology must be rigorously empirical.

你不能仅仅问顾客他们想要什么，然后试图满足他们。等你把产品开发出来时，他们可能已经想要新的东西了。

Writing is like sex. First you do it for love, then you do it for your friends, and then you do it for money.

A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.

Love yourself enough to walk away from anything that doesn't serve you.

建筑是调和人类与世界之间关系的艺术。

技术可以成为我们追求可持续渔业的有力盟友。