The cybernetic exchange between man, computer and algorithm is like a game of musical chairs: The frantic search for balance always leaves one of the three standing ill at ease.

除非绝对必要，否则不要改变你的创作。如果确实需要改变，那就简单些。

建立品牌的最佳方式是创造一种如此强大的文化，以至于它成为一种运动。