The best way to understand a culture is to read its stories.
On motivation: "I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you."
Sustainability is the cornerstone of modern business—without it, we build on sand.