Prudent operation is not conservatism, but responsibility to customers and shareholders.

你能创造的最有价值的东西就是错误——你无法从完美中学到任何东西。

2018年，贝索斯致股东信

"Every frame should be a painting, every scene a masterpiece."

I'm not comfortable with comfort. I'm only comfortable when I'm uncomfortable.

复杂性不仅仅是系统中组件的数量，而是它们相互作用的性质。