Fame is not the goal. The goal is the art.
我不是身体，我是思想。
The more you see yourself as a product, the less you see yourself as a person.
The truth is not always beautiful, nor beautiful words the truth.
The best way to measure your investing success is not by whether you're beating the market but by whether you've put in place a financial plan and a behavioral discipline that are likely to get you where you want to go.
2016年：贝索斯致股东信《每天都要像创业的第一天那样》