Good design is as little design as possible.

灵魂被其思想的颜色所染色。

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

顾客不一定总是对的，但他们永远是顾客。

我不迷信，但我有点小迷信。