唯一的规则就是没有规则。
Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines—the ones who actually talk to the customer—are the only ones who really know what's going on out there. You'd better find out what they know.
从正确的事情开始，而不是从可接受的事情开始。
Children totally accept — and crave — family rules. “In our family we have a rule for X” is the only excuse a parent needs for setting a family policy. In fact， “I have a rule for X” is the only excuse you need for your own personal policies.