"The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion."
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
I think it’s very important to be able to be alone.