No one will protect what they don't care about, and no one will care about what they have never experienced.

设计师最强大的工具是有能力说“不”。

Identity capital is our collection of personal assets. It is the repertoire of individual resources that we assemble over time. These are the investments we make in ourselves, the things we do well enough, or long enough, that they become a part of who we are.

如果我们过度设计解决方案，就可能失去自然本来的简单性。