2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》
What a caterpillar calls the end of the worldwe call a butterfly.
企业的角色是生产能够改善人们生活的产品和服务，同时使用更少的资源，并且要合法行事、诚信经营。
No one is altogether to be blamed for the defects of his nature; but he is blameworthy if he takes no pains to correct them.
预测未来的最好方式就是创造未来。
I’m interested in the stories that fall through the cracks.
忠于你的愿景。
Investing in technology is investing in the future of energy.
世界是一面镜子，它映照出我们的丑陋。