过去是拼图，而遗传学提供了某些碎片。
关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
"We are all fools in love."
"The role of business is to produce products and services that make people's lives better—while using fewer resources—and to act lawfully and with integrity."