Happiness in this world, when it comes, comes incidentally. Make it the objet of pursuit, and it leads us a wild-goose chase, and is never attained. Follow some other object, and very possibly we may find that we have cought happiness without dreaming of it.
The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.
当有人做出决定时，他实际上是跳入了一股强大的潮流，这股潮流将把他带到他最初做出决定时从未梦想过的地方。
我不知道未来会怎样，但我知道谁掌握着未来。
在危机时刻，真正的领导力才会显现。
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》