Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

建筑应该是一个活的有机体，而不是僵硬的纪念碑。

We must learn from nature how to use resources efficiently.

商业成功在于平衡创造力和实用性。

实现长期成功的唯一方法是为客户、员工和社会创造真正的价值。