The best way to predict the future is to create it.
Psychology is the science of mental life.
You think it will never happen to you, that it cannot happen to you, that you are the only person in the world to whom none of these things will ever happen, and then, one by one, they all begin to happen to you, in the same way they happen to everyone else.
The most successful businesses are those that put the customer at the center of everything they do.